zoom-zoom

The Mazda Evolution: Brand Awareness Driving Sales

Compete, Inc. Original Research Mazda’s Evolution For Many years, Mazda has had a relatively distinctive image in the U.S.  It is often seen as the sportiest of the Japanese brands, fostered by its participation Mazda is evolving in an effort to drive sales.  To set the stage, Compete used several of its automotive metrics, which leverage its industry-leading panel size and patented normalization techniques. Keeping Zoom, Adding WPP Mazda has