YouTube’s Targeting Potential is Higher Than You Think
Eighty-three percent of Moms visit YouTube in any given month, about 3% more than the average Internet user…
Sunday Series: Blogs & Beach Bods
Our Sunday Series is back! Our June data is officially live, and with the change in season comes a change in trends. One category to skyrocket in popularity this month was health and fitness blogs.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Heineken’s Reality-Style Ads Are Raking In YouTube Views, 9 Ways to Make the Payment Process Easy for Online Customers, How to Master Google Analytics and AdWords Remarketing, and The Best Use Of YouTube’s Pre-Roll Ads You’ll See This Year
Sunday Series: Growing Appetite for Food Sites and a Thirst for Jack Daniel’s
With Easter falling earlier than usual, we compiled the list of fastest growing food sites in March. The holiday staple, honeybakedham.com, earned the top spot while number 6 on the list, Jackdaniels.com, grew an impressive 330% in March, led by a huge increase in traffic coming from Youtube.
Sunday Series: Top Movie Sites in Oscar Season
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the
Viral Marketing: Ain’t Nothing Old About Old Spice
Image from: Viral / Shutterstock It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done is no
What People Want with Wikipedia
Image from: Bright Idea / Shutterstock I don’t care what anyone says. Wikipedia is the best tool ever. It’s the providence of the learning online, the bastion of knowledge in a world of digital riffraff and, incidentally, it’s been my not-so-secret best friend since I discovered you could read the entire plots of movies and books you didn’t want to necessarily see or read. Some call me lazy, but who has time
Socialcam vs Viddy
If you’re ever on Facebook (and who isn’t?), you’ve probably noticed new social video applications popping up over the past month – Socialcam and Viddy. Many are describing the applications as an Instagram for videos, as you can record a brief moment of your life, add an artistic filter, and share it socially. Now I’m not a big fan of applications that require you to share your personal information in
Seniors Staying Social
Image from: AISPIX / Shutterstock We all know the horror of realizing our moms or dads are on Facebook and are now posting their favorite 5 paragraph recipes in their status updates or asking us who can see what on their wall and liking all of our friends posts. Although it may be painful to watch your parents try to be “hip” and stay up with the times, it is
Kantar Media Compete Releases Ranking of Top 250 Websites for June 2011
Traffic Heats Up for Online Casual Gaming, Banking and Social Networking Sites BOSTON, MA–(Marketwire – Aug 2, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for June 2011. Among the notable changes in June were lifts in traffic to numerous online casual gaming sites, financial institutions, Facebook, LinkedIn and Twitter, as well as the continued decline of Myspace. Read more…