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May 2012 US Search Market Share Report: Bing Up, Yahoo Up, Google Down

We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing. Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%. Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market. AOL’s share remained unchanged at 0.8% for the third month in a row. The overall search

DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!

Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a

April 2012 US Search Market Share Report: Bing up, Google up, Yahoo down

For the first time in months, the usual market share trends changed for Google and for Yahoo!. Google increased its share for the first time since December 2011 to 65.9% of the US core web search market. Yahoo! had been experiencing small increases in share steadily since December 2011, but saw a decline of 0.7ppt’s from March to April. Bing continues to gain monthly share since October 2011, and experienced

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

March 2012 US Search Market Share Report

The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!

The Weekly Pulse

Happy St. Patrick’s Day! Yahoo made big news this week when they filed a lawsuit against Google for infringing on 10 different patents. Search Engine Watched reported that Yahoo claims Facebook’s News Feed and video content ads are based off of Yahoo’s social networking and online advertising patents. According to AdAge, 70% of all Facebook activity revolves around photos, whether it be uploading, commenting or even liking them. Thus, they

February 2012 US Search Market Share Report

Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing

The Weekly Compete Pulse

On Thursday, President Obama announced his new plan to protect users’ online privacy. In what seems like a win for user privacy, many companies including Google, Microsoft and Yahoo have signed onto this new privacy plan, and have agreed to abide by users’ do-not-track requests, according to The Verge. Gizmodo reported on Bing’s new feature released this week called Linked Pages, which allows users to selected pages that will appear

January 2012 US Search Market Share Report

Both Bing and Yahoo gained market share this month, while Google’s share declined. The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum.  Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s. Google Powered now represents 68.3% of the market and Bing

Traffic Report: The Top 10 Growing Magazines Online

Here at Compete, we have compiled a Magazine category which encompasses both digital magazines and the digital forms of print magazines. While the category experienced a slight (and expected) seasonal dip of 3% in unique visitors, it is up 13% year over year, a much larger growth than the 4% growth from September 2009 to September 2010. As digital becomes more relevant and more crucial to a magazine’s success, we

September 2011 US Search Market Share Report

As with any major web usage and activity online, there are seasonal trends that occur within search.  Summer vacations, back-to-school shopping, big news and events, and even new search features on the engines themselves – all these factors influence the level of search activity that consumers conduct. In the coming months, Compete will try to shed some light into what exactly is driving changes in consumer search activity and to