August 2012 US Search Market Share Report: Same story, new month. Bing grows, Google down. AOL and Yahoo! remain fairly flat.
The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts, the same decline from the previous M-O-M. Yahoo!’s share is staying consistent at 15.1% of the US core search market. AOL’s share declined slightly by 0.1ppt, despite its search query volume only moving from 103 to 101 million queries in August. Bing currently stands at capturing 19.2% of the market. It was
July 2012 US Search Market Share Report: Bing grows, Google down. AOL and Yahoo! remain flat
The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts from June to July, while Bing picked up that share. Both Yahoo!’s and AOL’s share remained flat M-O-M. Google Powered now represents 66% of the market and Bing Powered has over a third of the US web search market at 34%. When looking at Y-O-Y query volumes, Google’s core search query volume
May 2012 US Search Market Share Report: Bing Up, Yahoo Up, Google Down
We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing. Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%. Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market. AOL’s share remained unchanged at 0.8% for the third month in a row. The overall search
DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!
Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a
April 2012 US Search Market Share Report: Bing up, Google up, Yahoo down
For the first time in months, the usual market share trends changed for Google and for Yahoo!. Google increased its share for the first time since December 2011 to 65.9% of the US core web search market. Yahoo! had been experiencing small increases in share steadily since December 2011, but saw a decline of 0.7ppt’s from March to April. Bing continues to gain monthly share since October 2011, and experienced
Your Report Card Is In; Search Marketing Plays Well With Others
Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that
March 2012 US Search Market Share Report
The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!
The Weekly Pulse
Happy St. Patrick’s Day! Yahoo made big news this week when they filed a lawsuit against Google for infringing on 10 different patents. Search Engine Watched reported that Yahoo claims Facebook’s News Feed and video content ads are based off of Yahoo’s social networking and online advertising patents. According to AdAge, 70% of all Facebook activity revolves around photos, whether it be uploading, commenting or even liking them. Thus, they
February 2012 US Search Market Share Report
Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing
The Weekly Compete Pulse
On Thursday, President Obama announced his new plan to protect users’ online privacy. In what seems like a win for user privacy, many companies including Google, Microsoft and Yahoo have signed onto this new privacy plan, and have agreed to abide by users’ do-not-track requests, according to The Verge. Gizmodo reported on Bing’s new feature released this week called Linked Pages, which allows users to selected pages that will appear
January 2012 US Search Market Share Report
Both Bing and Yahoo gained market share this month, while Google’s share declined. The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum. Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s. Google Powered now represents 68.3% of the market and Bing