Getting Digital Right with Edwin Wong
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. At the Digital CMO Summit, Edwin shared findings from a new study by Yahoo! on Getting Personalization Right.
Do Silver Screen Titles Lead To On Site Success?
A movie theater is a great place to cool off from the heat and enjoy a box office hit. So what new summer releases are driving traffic to the movie site imdb.com? Using Compete data, I looked at the top daily search referrals and found that many newly released movie titles are driving traffic.
August’s Top 50 Sites: Yahoo!, Amazon, privacy.
It seems that Yahoo! has solidified their once questioned place as the second highest ranked site, beating out Facebook for the fifth month in a row and increasing their margin to roughly 2 million unique visitors (UVs). Not only is Yahoo! beating out Facebook, but they are also continuing to gain ground on search giant Google, having both a higher month-over-month (MoM) and year-over-year (YoY) growth.
Analyzing the Demographic Data of Rising Search Engine DuckDuckGo
Image from: Internet / Shutterstock As privacy becomes more and more of a concern for digital consumers, products that make privacy one of their primary offerings are going to see a lot of success and will help pave the way for a niche market in the digital world. One product that is helping to strengthen the argument that this market not only exists, but that it is valued by online
Sunday Series: Fast Movers Among Fantasy Football
It’s that time of the year again. Summer is cooling down and football season is heating up. And with that comes one of the best things about the start of football season – the start of fantasy football season.
Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?
Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?
The Weekly Compete Pulse
The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.
The Weekly Compete Pulse
We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo! look cool again. But, Tumblr is already hugely successful…
April’s Top 50 Sites: Yahoo! Steals 2nd Place from Facebook
Yahoo.com replaced Facebook.com as the second most visited website in April, according to Compete’s latest U.S. traffic data. It was a close race, but Yahoo grew less than 1% month-over-month (MOM) to 164.6 million Unique Visitors (UVs) while Facebook’s monthly UVs dropped nearly half a percent to 164.1 million. Google remained king with 171.9 million UVs, a decrease of half a percent MOM.
The Compete Weekly Pulse
The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have
August 2012 US Search Market Share Report: Same story, new month. Bing grows, Google down. AOL and Yahoo! remain fairly flat.
The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts, the same decline from the previous M-O-M. Yahoo!’s share is staying consistent at 15.1% of the US core search market. AOL’s share declined slightly by 0.1ppt, despite its search query volume only moving from 103 to 101 million queries in August. Bing currently stands at capturing 19.2% of the market. It was