The Curious Identity of RoomKey.com
Consumers shopping for a hotel online have many options to find the property they want at the prices they demand. RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s
Does Room Key have the ‘Key’ to Success?
Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January. Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands. It’s gained the attention of travelers and industry professionals