T-Mobile is Here to Stay

Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.

Wireless Shopper 2.0

Reposted from Google’s Retail Advertising Blog Ring, ring! It’s the new cell phone shopper calling! With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them? How do marketers influence these purchase decisions? We’re excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the

Droid, Chapter 2: The Incredible

It’s here folks, "the next chapter in the Droid Saga" (to quote Verizon Wireless).  The Incredible by HTC is the latest Android phone released at Verizon.  After the success we saw with the Droid at the end of 2009, it made me wonder how the Incredible has fared in attracting interest prior to launch.  To do so, I started by comparing the volume of traffic to each phone’s microsite in

Are Facebook Fan Pages Working for Wireless Carriers?

Compete recently reported that Facebook.com moved up the rankings into the #2 most popular site in the U.S, surpassing Yahoo.com.  With Facebook continuing to grow, the importance of social networking sites to companies is higher than ever.  As we have discovered previously, the percentage of wireless shoppers also visiting Facebook.com has increased dramatically over the past year, which means wireless carriers have a huge opportunity to reach their current and