Whitepaper

Free Report: Learn Better Business Blogging

You see them everywhere, all the time, offering tips and building brands. Blogs! Blogging isn’t just a way to increase brand awareness. You can ultimately drive revenue through your company’s blog once you know what to do. If you’re just trying to dip your toe into the blogosphere or you already consider yourself a pro, you should never stop striving for better blogging. The Compete Pulse (blog.compete.com) has risen through

Free Report: Social Media Not Just for Show

Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do

Free Report: Outsmart Your Rivals with Competitive Intelligence

You wouldn’t start a business without the proper knowledge and research into what the market is doing. Why should your marketing strategy for that business be any different? Using competitive intelligence is a crucial component for gauging your marketing performance against the efforts of your competitors. By doing a little research before you develop and build your new marketing strategy, you can see what is working and what’s not for

Free Report: Let Focus Fix Your Marketing Efforts

When you’re developing your marketing strategy, there can be a lot of pitfalls that you’ll have to avoid. Focusing too much on one area of your plan can have dire consequences for other areas of your strategy that are neglected. Optimizing that focus is critically important! Increasing conversion rates for your online visitors is an extremely common problem for sites with an e-commerce component. By focusing on the customers that

Gamers Today – A View Through Search

If search existed in 1980 when Pac-Man was released, what would gamers or potential gamers have searched for?  Surely Pac-Man, “the most famous arcade game of all time,” according to Wikipedia, would’ve had massive search volume?  Perhaps gamers would have looked to see where they could play, get cheats to help advance levels, find the cheapest retailer to buy t-shirts, or gather information on other games slated for release in

The State of Online Retail

This webinar and accompanying whitepaper provide an overview of online retail trends that have occurred during Q2 2011. We combined Compete’s behavioral data with our Online Shopper Intelligence survey to understand how shoppers are navigating the world of e-commerce. We looked at overarching industry trends of site traffic and conversion rates to evaluate consumer behavior and changes from last year. We also delved deeper into the following topics: – The