white paper

If a Product Launches in a Forest and There’s No One There to Tweet About It…

Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business, offering valuable goods and services so that others will pay for them; but how can you profit from your hard work if no one sees it? There are a lot of accepted marketing methods to attract traffic to your website.

3 Steps in Picking the Perfect Affiliate Partners

Affiliate marketing is one of the best ways you can sell your product. There are a lot of advantages to having someone else sell for you, including exposure to an audience you may have never reached on your own. Building out your affiliate program is like choosing your friends; you need to carefully pick and choose who you work with since they will be directly representing your brand and…

Ecommerce Tip: Find Your Customers When They’re Most Ready To Buy

Image from: Shopping Mouse / Shutterstock It sounds obvious, but if you’re responsible for optimizing an ecommerce channel for a brand or client, you need to be focusing on the entire life cycle of your customer. This way you you can understand when they’re most likely to buy and focus your online marketing spend on the correct channels. Because new and returning customers will be buying from you directly, online, you should

Understand Consumer Behavior, Watch Referral Traffic Pour In

Image from: Connections and Referrals / Shutterstock As a “results-driven” online marketer, it’s easy to get caught up in analytics and numbers. Figures and statistics keep your boss less sadistic. That’s a saying, right? Taking a step back and actually thinking about your prospective customers seems like common sense, but not thinking about them is a mistake we marketers make every day. Instead of driving referral traffic to our sites

Free Report: Which Brand Will be Crowned the “King of Luxury”?

Image from: noktahhitam Who will be Crowned “King of Luxury”? Sales volumes to date reinforce that Mercedes-Benz and BMW will be in a tight race for the 2012 U.S. luxury-vehicle sales crown. Less clear is how Mercedes-Benz and BMW are driving sales, and how susceptible each brand is to losing sales to other rivals, such as Lexus. This white paper will provide an overview of the luxury car market for the

It’s getting late, are you gamifying your email marketing?

You use emails to deliver advertisements, contact new prospects, drive sales, build customer loyalty, and increase brand awareness; as an online marketer, you can’t live without some type of email marketing strategy in place. According to a recent report by Forrester Research, American marketers will spend nearly $77B on interactive marketing by 2016 and almost $2.5B of that will be spent on email marketing alone!

Is LinkedIn Becoming A More Personal Professional Network?

Image from: AISPIX by Image Source / Shutterstock LinkedIn has secured their seat as one of the most widely used social networks on the web and since they went public last year, they’ve seen even more explosive growth and remains a site to keep an eye on (even with all the recent buzz about Pinterest). What was once thought of as an online résumé repository has quickly become much more.

Free Report: Learn Better Business Blogging

You see them everywhere, all the time, offering tips and building brands. Blogs! Blogging isn’t just a way to increase brand awareness. You can ultimately drive revenue through your company’s blog once you know what to do. If you’re just trying to dip your toe into the blogosphere or you already consider yourself a pro, you should never stop striving for better blogging. The Compete Pulse (blog.compete.com) has risen through

Free Report: Social Media Not Just for Show

Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do

Free Report: Outsmart Your Rivals with Competitive Intelligence

You wouldn’t start a business without the proper knowledge and research into what the market is doing. Why should your marketing strategy for that business be any different? Using competitive intelligence is a crucial component for gauging your marketing performance against the efforts of your competitors. By doing a little research before you develop and build your new marketing strategy, you can see what is working and what’s not for

Free Report: Let Focus Fix Your Marketing Efforts

When you’re developing your marketing strategy, there can be a lot of pitfalls that you’ll have to avoid. Focusing too much on one area of your plan can have dire consequences for other areas of your strategy that are neglected. Optimizing that focus is critically important! Increasing conversion rates for your online visitors is an extremely common problem for sites with an e-commerce component. By focusing on the customers that