Webinar Recap: 3 Tools for Targeting Your Display Advertising
We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the
Webinar: How Can Location Based Marketing Help My Business?
A couple weeks ago, Compete brought back our TastyBytes event series at Towne Stove and Spirits in Boston. This particular edition of the series focused on location based services, and how marketers can take advantage of them to connect with consumers in new ways. The panel featured some awesome LBS experts including Mike Schneider, Aaron Strout, Gary Leopold, Ajit Verghese, and Nataly Kogan. Now we’re lucky enough to have Mike
Webinar – Social Media Listening: Epsilon Security Breach Impact on Brands
Cymfony, a sister Kantar Media company and provider of market influence analytics, is hosting a webinar, Social Media Listening: Epsilon Security Breach Impact on Brands – Evaluating the Intersection of Media Scrutiny and Consumer Reaction, next Wednesday (4/27) at 1:00pm EDT that will focus on the recent Epsilon data breach and what it means for brands. Tons of major consumer brands have been affected by the data breach, and in
Webinar Replay- Three Gaps In Your Ad Data: You Don’t Know What You Don’t Know
Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see? What part of the picture are you missing? In this webinar, presented by me and Damian Roskill, we’ll explore how panel-based measurement can complete and augment your evaluation of your online advertising. In this webinar, we address the following topic areas: How to get a more accurate picture of basic
Webinar Replay – Your Marketing Sucks
Better late than never… on 3/3 we partnered with Mark Stevens to bring you a webinar called Your Marketing Sucks – How to declare war on your company and yourself. Watch the replay below:
3 Gaps In Your Ad Data: You Don’t Know What You Don’t Know
There are a lot of tools available to help you measure the performance of your ad media. You might get your analytics from Omniture, Doubleclick, or Atlas, all of which are great systems that can provide you with detailed performance information; but because of the way they’re designed, there are some things these reporting tools just can’t tell you, data that can only be effectively measured using a panel-based system.
What Does Innovative Marketing Mean To You And Your Organization?
Yesterday we had a great webinar with Mark Stevens, author of the BusinessWeek best-seller, “Your Marketing Sucks.” We talked about ways you can improve your marketing strategy by throwing the conventional rules out the window, starting with the question “What is marketing?” Mark Stevens challenged us to question everything we know about marketing, including its definition and said, “the only valid definition: the art and science of growing business.” When
Webinar: Declare War on Ineffective Marketing
Do you think creatively? Like to challenge the marketing status quo? Hate doing things just because “that’s the way it’s always been done?” You are not alone. If you also happen to enjoy free webinars and giveaways, you’re in luck. Compete’s own Drew Fortin is teaming up with MSCO‘s CEO Mark Stevens for a webinar this afternoon to talk about ways you can improve your marketing strategy by throwing the
Maximizing Online Channel Effectiveness Using Competitive Intelligence
The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to
Webinar: 4 Keys to Maximizing Online Channel Effectiveness
The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be worth $10B (Groupon) and its
Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness
Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how