webinar

Why Conversion Optimization Should Be Your Top Priority in 2014

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?

The Evolution of Automotive Site Visitation: Are you keeping pace?

Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites

Webinar Replay: Over the Top Video Today

Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior.  Download the recording today and learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics? A look back at how

Do You Know the Big Picture Behind Your Media Strategy?

Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions

3 Tools for Insights Into Your Display Advertising

Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us

Webinar: Which Brand Will be Crowned the “King of Luxury”?

Image from: Anton Balazh / Shutterstock In this webinar, we’ll examine insights into 2012 luxury automobile sales through the 2nd quarter. Insights will be based on analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop, and conversion. Sign up here to join us on August 9th, 2012 from 2-3pm Join us during this webinar we will answer the following questions: Which brands are

3 Tools for Targeting Your Display Advertising

Image from: Tools Image / Shutterstock Are you guiding your media planning by actual consumer behavior? In this webinar, we’ll examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based targeting using Compete Media Planner. Learn how Compete’s panel of over 2 million consumers delivers a new level of depth and precision in your agency’s media planning. During this webinar we will

Webinar: Improve Your Digital Intelligence

Image from: xc/Shutterstock Are you guiding your media planning by actual consumer behavior? In this webinar, we’ll examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based targeting using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us on April 19th

Webinar: Ad Effectiveness Tools Can Help!

Image from: Tom Wang/Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on March 15th from 2-3pm From this FREE webinar you will learn: Compete’s approach to

Webinar Replay: Keeping Tabs on Travel and Facebook

Shutterstock / basketman23 Compete recently hosted a webinar entitled “Keeping Tabs on Travel and Facebook.” Marketing executives across the brand spectrum will be increasing marketing spend in social media next year despite many not having any idea how to measure ROI on this increased spend. I looked into the state of the travel industry with a lens focused on Facebook, then, in conjunction with Expedia Media Solutions, explored the value

Keeping Tabs on Travel and Facebook

Image from: Franck Boston/Shutterstock Join us as Compete explores the role Facebook plays in the travel space and touches on the value of a Facebook user to both travel and non-travel brands. Sign up here to join us on December 15th from 2pm-3pm From this FREE webinar you will: Gain deeper insight into the travel industry’s integration with Facebook, and the potential for expansion and innovation Better understand what’s involved