Are Daily Deal Sites a Smart Investment for Companies?
I love daily deal sites. Seriously…some might say I am borderline addicted. From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all. I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found. And I am in very good company. In July 2011, around 11 million consumers visited daily deal sites. In
Mass Merchants Go To The Head of The Class
The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer. These can only mean one thing—the first day of school is just around the corner. Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this
It’s 10PM; do you know where your shoppers are?
One of the many reasons people love online shopping is the freedom to place orders anytime, anywhere. We’ve all bought a pair of shoes at 3AM once, right? (Maybe that’s just me.) I was curious to see how many people actually are shopping in the wee hours of the night, and what times of day are most popular for e-commerce. I broke down the day into one-hour segments, and looked
Financial Services Firms on Facebook: We Like What We See
Financial services firms have gotten a bad name when it comes to their social media efforts. I did a quick search on “social media and financial services.” While my query generated 61 million results in less than a tenth of a second, the top-ranked perspective articles would have you (mistakenly) believe that financial services (FS) companies are failing at social customer relationship management. I’d like to present an alternative view
Walmart and Amazon.com Battle for Online Supremacy
The 2009 holiday shopping season is shaping up to be the battle of retail’s two titans:Â Amazon.com, the largest online retailer vs. Walmart, the world’s largest brick and mortar retailer.Â Â For years, at least online, this has hardly been a contest, with Amazon leaving all rivals in its ever growing wake.Â This year, however, Walmart has taken significant steps to compete head on with Amazon.