Early Shoppers Prefer Mass Merchants

Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December.  As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks.  In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into

Traditional Retailers are Barbie Shoppers’ Dream House

  Image from: Barbie’s Face / Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists.   If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking

Apparel Goes Mainstream Online

Image from: Women’s Apparel / Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel.  The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase.  Those days are behind us.  82M consumers shopped for apparel online this spring at an online retailer.  To put

Walmart Boosts Conversions with Social Inspired Search Tool

Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding

Walmart Brings Cash Into The 21st Century

Image from: Mouse and Money / Shutterstock Several months ago, Walmart introduced a “Pay with Cash” option for online purchases.  This innovative program is pretty simple—consumers place an order online and then go to any store within 48 hours to pay for the purchase. According to the FDIC, 1 in 4 US households either do not have a bank account or credit card, or have limited banking options. Typically these

Best Buy Looks to Grow E-Commerce Amid Massive Rivals

Image from: Reuters The online consumer electronics space is a competitive, yet valuable market. As technology rapidly improves, not only do retailers need new inventory — they need new strategies to keep up with a particularly saavy customer base. Best Buy recently declared they will increase focus on growing their online business; however in doing so they will have to take market share away from the two largest online retailers

Pinterest: A Retailer’s Best Friend

Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards. Although Pinterest had shown promise back

Barbies, Legos, and Tablets: Top Toys of 2011

Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete

Black Friday Sites: Retailer Friend or Foe?

Aija Lehtonen / One of the growing trends over the last few holiday seasons has been the earlier and earlier start to the shopping season.  As reported last week in Compete Holiday Insights, 60% of respondents indicated that they have begun holiday shopping already.  Retailers seem to be paying attention and are seemingly challenging each other to see who can open the earliest on Black Friday.  Walmart and Toys

Lessons from Holidays Past

Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here.  Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black

Tis’ the Season to Up the Ante on Your iPad SEO

Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have… An iPad. Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long