Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers
With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.
Will Viral Videos Save Kmart?
I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.
Does Loyalty Even Matter for Best Buyers?
With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?
Registering To Be the Biggest Baby (Brand) Online
The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…
The Weekly Compete Pulse
Hope you are all having a happy first week of spring! If you’ve been lucky enough to be out enjoying some nice weather–here’s a recap of the most popular internet and marketing stories Compete shared online this week. Twitter turned seven years old. Did you know that Twitter was created during a hackathon at the top of a playground slide? Here are seven things that you didn’t know about Twitter for
Will Weekly Ads Save Retailers Any $$$?
Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase? According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Furby is Back and Driving Higher Search Referrals
Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a
Early Shoppers Prefer Mass Merchants
Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December. As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks. In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into
Traditional Retailers are Barbie Shoppers’ Dream House
Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists. If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking
Apparel Goes Mainstream Online
Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel. The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase. Those days are behind us. 82M consumers shopped for apparel online this spring at an online retailer. To put