Are Site Makeovers an Online Retailers Secret Weapon?
Image From: mandritoiu / Shutterstock.com When you think of long-standing, heated rivalries, I’m sure only one pair comes to mind: CVS and Walgreens. No? Okay, so maybe they’re not the rivals on the top of your mind, but these two pharmacies are two of the biggest players in their space. We can use Compete’s data to take a closer look at these competitors and see how a recent site makeover
Walgreens Acquires Drugstore: What Does It Mean For The Marketplace?
On March 24, 2011, Walgreens announced it will acquire Drugstore.com for $429 million. This acquisition will bring together one of the largest online pureplay drugstore websites with one of the largest brick and mortar drugstores. Sounds good on paper, but what does this really mean for Walgreens when it comes to its online marketplace? First, let’s look at the shopper base. Currently, Walgreens.com attracts about 8 million shoppers, CVS.com 6