(Flappy) Bird is the (Key)word: Lessons from its Virality
If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.
Sunday Series: Virality Brings Fast Mover Status
November was a good month for the personal blogs category, skyrocketing the second-highest amount of unique visitors (UVs) in two years. But this sharp jump in traffic wasn’t due to a sudden interest in personal blogs, it was due to a single site (with the slight help from a few others).
4 Lessons In Viral Marketing From On High
Image from: Virus / Shutterstock We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here
Thought Catalog Leading Thoughtful Blogging
Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and
Viral Marketing: Ain’t Nothing Old About Old Spice
Image from: Viral / Shutterstock It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done is no
The Dark Knight Has Risen Thanks to Cryptic Viral Marketing
Image from: TheDarkKnightRises.com As the weather warms up (or if you’ve been in the northeast lately, cools off and rains), we can’t help but think about the awesome movies that Hollywood will be putting out this summer. Two of the most anticipated films this year, The Dark Knight Rises and The Avengers, are set to be released soon (Avengers tomorrow and Rises in July), and both have drummed up buzz