Viral Marketing

The Compete Weekly Pulse

When you think of cutting edge technology, what do you think of? Tron? Star Trek? Zenon: Girl of the 21st Century? Perhaps all of the above, but what you should be thinking of is beauty brands, specifically Estee Lauder (which launched an e-ccomerce site as early as 1996!). Now Estee Lauder is onto bigger, better, and smaller pursuits: mobile. Currently the company has 53 mobile sites in 12 markets, all

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

The Compete Weekly Pulse

September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What

Viral Marketing: Ain’t Nothing Old About Old Spice

Image from: Muscle Music Player / Oldspice.com It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done