August Data is LIVE at Compete
TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in August to Guardian.co.uk over the recent months also shows that the news outlet had their best month for unique visitors (UVs) in two years. Using Compete PRO, we can see that Americans were driven to The Guardian for their perspective on the current events in Syria with the keyword “syria” being the eighth most popular keyword for driving traffic to TheGuardian.com.
June Data is LIVE at Compete
The annual BET Awards in June was a boon for BET.com traffic last month, pushing the domain to grow nearly 160% month-over-month! Television and video sites seemed to have a strong month in June with BET.com, TV.com, Crackle.com, and Discovery.com all making it into June Fast Movers; perhaps people in the U.S. were beating the summer heat with streaming media.
April Data is LIVE at Compete
April saw the return of baseball season in the United States, propelling MLB.com into the fastest growing sites for the month. Additionally, we may be witnessing the rise of Twitter’s recently acquired Vine as the site surged passed two million unique visitors last month. Rounding out April’s Fast Movers is Boston.com, likely driven by people looking for news about the Boston Marathon bombings.
The Weekly Compete Pulse
Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week. The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl had on the company’s website. Overall, Autos saw a greater spike in Daily Reach than
Free Super Bowl Buzz–Brands Newsjack the Blackout
Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super
What Can Vine Do For You?
Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was