How Video, Social Media, and Brand Advocacy are Shifting Disaster Relief & Non-Profit Marketing Efforts
Donating to non-profit organizations is an extremely personal affair; typically there is a tugging at an individual’s heart strings that helps prompt a donation. With the digital landscape so rapidly changing, it’s interesting to see our strong connections to our online donating behaviors in regard to video, social media, and sponsorships from big brands. Given how our behaviors are impacted by changes in the digital landscape, non-profit marketers would benefit
Chatroulette: Trying to Save Face by Changing Its Face… Again
In case you’re unfamiliar with the controversial, Russia-based site known as Chatroulette.com, it is a popular social video site that allows the user to chat with any other random user who is also on the site. It’s a pretty cool concept that leaves some obvious ways for it to be abused (read: lots of naked people). Because of their troubles with pornographic content filling up the site, they’ve tried several
Webinar Recap: 3 Tools for Targeting Your Display Advertising
We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the
Spring Cleaning: The Flip, 3D Video, CTIA Wrap-Up and More
The Boston Marathon raced past our office last week, a sure sign that spring is upon us. So in the spirit of spring cleaning, a few observations on the world of wireless and consumer electronics that I wanted to dust off and share: The Death of the Flip. As the proud owner of not one, but two Flip video cameras, I was saddened by the news that Cisco is shutting
What Google Learned in 2010
Google Recently released a video which includes some interesting facts about what they learned by analyzing search behaviors in 2010. The data was compiled from over 60 research studies with the help of many partners, including Compete and OTX to better understand how consumers are utilizing the web. The research produced some pretty cool facts like: Google provides the most dating site search referrals 25% of new vehicle buyers utilize
Old Spice? New Spice!
It’s summertime! ‘Tis the season for deodorant. And while you manly men out there are out doing manly men things, you should consider deodorant to be a MANdatory part of your grooming routine (just a mild suggestion…). While Old Spice used to conjure up fond memories of my grandfather, those days are long gone. Old Spice came out with some “great smelling commercials” in February 2010 that’s given Old Spice
Videos Your Boss Wants You To View At Work
Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from industry leaders who attended the Compete Digital CMO Summit this past May. The Digital CMO Summit is an annual event that brings together the industry’s top thought leaders and marketing practitioners who are pioneering our digital universe and answering the questions of the next frontier.