video games

Pre-Launch Shopping Interest Suggests Sony’s PlayStation 4 May Have the Merriest Holiday

We are a month away from the official start of a war of industry titans that will unfold before our eyes. In the first battle, Microsoft and Sony are set to release in November updated versions of their ever popular gaming consoles with the introduction of the Xbox One and PlayStation 4. The current generation Xbox 360 was released 8 years ago, while the PlayStation 3 launched a year later, making the head-to-head comparison of their performance out of the gate difficult and littered with caveats.

The Top Games on Amazon for the 2012 Holidays

Image from: Video Game Controller / Shutterstock Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving

Beauty Is In the Eye of the Controller: How L’Oreal is Targeting Gamers on Xbox

Image from: L’Oreal Next Level / AdAge If there’s one thing the video game community is known for, it’s obviously their physical beauty.  Right? Perhaps not, but L’Oreal is looking to change that in a smart way. Their recent campaign to start a female-focused, beauty app on the Xbox console sets them as a pioneer, venturing where no beauty brands have forayed before. Aside from the novelty factor, why would

Sunday Series: Ascension in the Video Games Category

Image from: Video Games / Shutterstock This week’s Sunday Series takes a look at the 10 fastest moving sites in the Gaming>Video Games category. Maybe it’s all the heat, but the data shows a huge increase in traffic to a few of these sites. Most likely the influx is to godofwar.com correlates to the recent publicity campaign around the newest release in the franchise, God of War: Ascension, specifically their newest teaser

Blizzard Markets an Inferno: The Launch of Diablo III

Image from: Forbes Blizzard Entertainment is renowned for developing and publishing revolutionary games. Their products are so powerful that many have become household names and each time Blizzard releases a game, the gaming industry is forced to conform to new and increasingly rigorous standards. Battle.net is Blizzard’s unified product portfolio website, where customers can buy any of the three franchise games of Starcraft, World of Warcraft, and Diablo. Battle.net is

Nerdfest 2012… I Mean PAX East 2012

Oh yes, it is that time of the year again– a wondrous time when nerds and geeks and normal people alike congregate at what has grown to become one of the biggest video game conventions to date. While E3 is known to be the largest expo geared towards video games, the people behind E3 have made it much more exclusive to the press. PAX (Penny Arcade Expo) has filled in

Nintendo and Sony Experience Attention Gains, For Very Different Reasons

It’s now been a month since Nintendo dropped its latest video game innovation at this year’s E3 Expo – the Nintendo Wii U, its next major console release.  After being criticized by “hardcore” gamers for the last 5 years for offering a system with relatively underpowered graphics and an innovative, but limited controller system, Nintendo fought back with the Wii U.  Offering full HD quality graphics was a given –

Plants vs. Zombies vs. Farmville

Are you a sucker for Bejelewled? Or maybe you prefer having your plants beat up some zombies? Do you enjoy tending to your farm on Facebook? Or would you rather put your vocabulary to the test in Words With Friends? It’s probably safe to say that in some shape or form you or your friends know of at least one game created by developers PopCap and Zynga. So what’s the