One Year Later: Insights into Nissan’s 10% Market Share Goal
In Q4 2011, Nissan CEO Carlos Ghosn proclaimed that the automaker wants 10% of U.S. sales within three years (i.e., by Q4 2014). In this analysis, Compete assesses Nissan’s progress through March 2013 to reveal successes and shortfalls, as well as opportunities to improve sales.
DCMO Series: 9 Path to Purchase Questions for VP of Transportation
“For every one company trying to direct a consumer to buy its product or service online, there are 99,999 others trying to redirect them to theirs.” Lincoln Merrihew, our Vice President of Transportation shares his answers to our 9 questions on path to purchase.
Look Out for Lexus
Image from: Lexus / automotive.com Recently, Lexus announced plans for its first ever global branding campaign set to kick off in May 2013. The objective is to generate interest and appeal among younger people who may not have considered Lexus in the past. Globally, Lexus sales trail the German brands – BMW, Audi and Mercedes – by a considerable margin. However, here in the US it’s a different story. Lexus
Touchdown for Super Bowl Automotive Ads?
Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re