user-generated campaign

The Weekly Pulse

We all know what happens when a user-generated campaign goes awry (see: #McDstories), so helpfully Mashable compiled a list of 3 user-generated campaigns that got it right. What do you think makes a good UGC? Do you know social media marketing’s biggest myths? Digiday published an article this week as part of The Social Operating System that includes opinions on social media from agency executives. Kevin Gibbons from Search Engine