Tweets and Their Influence on Online Shopping
Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit
The Compete Weekly Pulse
Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are
What Role is Twitter Playing in the 2012 Election?
Image from: Political Twitter / Social Media Frontiers The impact and prevalence of Twitter in regards to the 2012 Presidential race has received a lot of press since the first debate between President Obama and Governor Romney. According to Twitter, last week’s debate led to a record-setting 10 million Tweets to become the single most tweeted event in U.S. political history. As the race enters its last month and raises
The Weekly Compete Pulse
Where did people advertise themselves before Facebook? Before Twitter? According to Ballentine’s, it’s the t-shirt that should be attributed to the first modern, self-oriented advertisement, and it’s to the t-shirt that this task shall return! They’re some smart folk over there, and they’ve managed to create an internet-connected t-shirt that’s design interacts with you via your online presence. Check out their pitch video below! Search Engine Watch put out an
The Weekly Compete Pulse
If a brand tweets in a forest and no one is around to hear it, did they even tweet at all? According to study by Buddy Media, tweets containing fewer than 100 characters receive 17% higher engagement than longer tweets. Marketing Profs pulled together a distillation of the study’s results, looking at how user engagement can fluctuate based on the time of day, the day of the week, and industries.
Making Marketing History? Burberry Tweets Thank You GIFs
Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the
Can Dane Cook’s Twitter Followers Generate Buzz About New TV Show?
Image from: TV Equals Everyone know about comedian Dane Cook. He has released five comedy albums, has starred in a handful of movies and TV shows, and has managed to accumulate over 2,800,000 Twitter followers. So I was intrigued when I read an AdAge article that suggested that Cook’s high number of Twitter followers gives his new TV, called Next Caller which will air on NBC in the fall, a leg
The Future of Social is Mobile
Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next
The Weekly Pulse
Facebook’s IPO was the main subject of the news this week, as the stock price closed at $38.42 a share after the first day of trading. Mashable published several posts about Facebook’s IPO, including a breakdown of who got rich and a list of other companies that could be the next big tech IPO. Twitter was also in the news this week, as they announced that they will offer a
The Weekly Pulse
This week, we heard reports that employers were requesting the Facebook passwords of potential employees. Yikes! This morning, Gizmodo reported that Facebook’s chief privacy officer Erin Egan released a statement warning users not to give our their account information in this obvious invasion of privacy. In fact, Senator Richard Blumenthal is reportedly working on a bill that would make this kind of practice illegal. Thank goodness! Twitter celebrated its 6th
March Madness: Can Your Bracket Slam Dunk on Twitter?
With March Madness starting I decided I wanted to get in on the excitement and create my own bracket. So, instead of picking my team based on stats and rankings I decided to create my 2012 March Madness Bracket based on which schools had the best Twitter presence. This leaves me betting on Florida vs. Kansas … we’ll see how social plays out. Florida @GatorZoneNews: Followers: 42,997 Following: 182 Tweets: