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What Can Vine Do For You?

Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was

The Weekly Compete Pulse

We’ve compiled some of the top stories from around the web this week. The big news is that Facebook has Instagram, and now Twitter has Vine. You can share short six-second videos in your twitter stream with the app, now available for iOS. Read more about the tool and its potential implications on Techcrunch. What does this new tool mean to marketers? Chris Brogan shared eleven things businesses can do

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out! Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If

Tweets and Their Influence on Online Shopping

Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit

The Compete Weekly Pulse

Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are

What Role is Twitter Playing in the 2012 Election?

Image from: Political Twitter / Social Media Frontiers The impact and prevalence of Twitter in regards to the 2012 Presidential race has received a lot of press since the first debate between President Obama and Governor Romney.  According to Twitter, last week’s debate led to a record-setting 10 million Tweets to become the single most tweeted event in U.S. political history. As the race enters its last month and raises

The Weekly Compete Pulse

Where did people advertise themselves before Facebook? Before Twitter? According to Ballentine’s, it’s the t-shirt that should be attributed to the first modern, self-oriented advertisement, and it’s to the t-shirt that this task shall return! They’re some smart folk over there, and they’ve managed to create an internet-connected t-shirt that’s design interacts with you via your online presence. Check out their pitch video below! Search Engine Watch put out an

The Weekly Compete Pulse

If a brand tweets in a forest and no one is around to hear it, did they even tweet at all? According to study by Buddy Media, tweets containing fewer than 100 characters receive 17% higher engagement than longer tweets. Marketing Profs pulled together a distillation of the study’s results, looking at how user engagement can fluctuate based on the time of day, the day of the week, and industries.

Making Marketing History? Burberry Tweets Thank You GIFs

Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the

Can Dane Cook’s Twitter Followers Generate Buzz About New TV Show?

Image from: TV Equals Everyone know about comedian Dane Cook. He has released five comedy albums, has starred in a handful of movies and TV shows, and has managed to accumulate over 2,800,000 Twitter followers. So I was intrigued when I read an AdAge article that suggested that Cook’s high number of Twitter followers gives his new TV, called Next Caller which will air on NBC in the fall, a leg

The Future of Social is Mobile

Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next