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The Weekly Compete Pulse

It’s been a phenomenal week for us and for the industry — so read up on them in our round-up of our most pertinent stories from the web!

Mobile Traffic of the Internet’s Top Social Media Sites

When it comes to social media, Facebook is undoubtedly the king. It’s the oldest of today’s top contenders, roughly one of every 7 people in the world are on it, and Hollywood spun a movie based on the “story” of its creation. But how do the other top social networks like Twitter and LinkedIn compare?

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments, Twitter’s New Display Ads in Action, Instagram ads are turning into ‘likes’ 5 percent of the time, No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study].

Study Shows that Consumers Punish Brands for Poor Twitter Response Time

A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…

Compete Launches Weekly Digital #DataHunt Contest

Compete eats, sleeps, and breathes online data. Using our free Site Analytics tool, you can catch the digital data fever too! Compete is launching a Digital #DataHunt contest that will reward one lucky – and skilled – marketing researcher each week. Here’s how it works… every Tuesday afternoon at 2PM EST a new contest question will be posted on our Twitter page. The answer to the question can be found

How Can Brands Win the Social Media Race?

In this day and age, almost every retailer knows how powerful social media is. Based on a recent survey by Compete, 40% of online shoppers believed retailers’ Facebook pages have been extremely/very influential on their purchase decisions. Not to mention the imperceptible impact social media has on shoppers. Unfortunately, not every retailer is succeeding in social media marketing.

The Weekly Compete Pulse

This week, marketers rejoiced after Pinterest launched web analytics–helping brands track popular content. Digiday asked marketing executives what data they wanted from the site. Two responses were mobile integrations and promoted pins. Pinterest’s first step towards monetization? They haven’t yet opened an API allowing developers to create applications on top of the service. An interesting story from Bloomberg reports that Twitter is planning a joint venture with Apple, allowing users

Mobile Twitter Users Are the Ideal Audience for Advertisers

A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?

The Weekly Compete Pulse

Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week. The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl had on the company’s website. Overall, Autos saw a greater spike in Daily Reach than

Free Super Bowl Buzz–Brands Newsjack the Blackout

Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super