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Mobile Traffic of the Internet’s Top Social Media Sites

When it comes to social media, Facebook is undoubtedly the king. It’s the oldest of today’s top contenders, roughly one of every 7 people in the world are on it, and Hollywood spun a movie based on the “story” of its creation. But how do the other top social networks like Twitter and LinkedIn compare?

Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?

Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?

The Weekly Compete Pulse

The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.

The Weekly Compete Pulse

We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo! look cool again. But, Tumblr is already hugely successful…

The Compete Weekly Pulse

September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What

The Compete Weekly Pulse

Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a

The Compete Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to

Thought Catalog Leading Thoughtful Blogging

Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and

The Weekly Compete Pulse

What happens when search engines fight? We’re about to find out, because last Thursday Bing threw down the metaphorical gauntlet and engaged Google in an all out search engine battle royal. If you go to Bingiton.com, the revamped-retro-rustic home of the Search Challenge, you be confronted with a blind search test that produces a side by side comparison of either engine’s results. Then, after searching, you’ll pick which results you