Is Trivago Cleaning Up?

Trivago is one of the newer players in the US online travel space and has used TV ads featuring actor Tim Williams. Trivago leveraged that attention by holding a contest, the winner of which got to orchestrate a Tim makeover.

Trivago—Early Days of the Big USA Push

The recovering travel industry in the USA means more revenue potential and more players interested in tapping into that. One of those is Trivago, based in Germany and started in 2005, and newly penetrating the US. Trivago calls itself a “hotel comparison site” (i.e., meta-search engine) meaning consumers do not book on Trivago but are shown prices from across the web, which in theory allows them a complete view of pricing options before booking.