trends

Using Data to Identify Consumer Behavior Trends in the Travel Industry

Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night can be researched and booked through multiple avenues, such as the hotel’s website, any one of the online travel agencies (OTAs), or one of the numerous hotel review sites.

Hybrids – the brave new world of personal PCs?

Image from: somchaij / Shutterstock The Consumer Electronics Show kicked off on Tuesday giving everyone a preview of 2013’s biggest tech trends. One trend I am particularly interested in is the growth of tablets and tablet hybrids. It’s clear that consumers’ appetites for portable computing is growing based on CEA data from the Compete/ Google 2012 Portable PC Shopper Study. Tablets are projected to drive the most growth in the

Sunday Series: Fitness/Beauty/Health Trends of Fall

Image from: Yoga / Shutterstock Obviously in the spirit of gluttony, I decided that this Sunday Series would focus on the up-and-coming in the health/beauty/fitness domains online. Where are people looking for the latest tips and trips to coral their body into a more flattering shape? What products are gaining traction in time for the holidays? What will, and what won’t, stave off the insulation of winter? Well, Oprah, you did it

Webinar Replay: The Compete Online Retail 2011 Q1 Review

Jason Caine, Director, Client Services – Retail at Compete, and Damian Roskill, Managing Director, Marketing at Compete hosted a webinar last week on the state of the retail industry. Using data from our Q1 Shopper Intelligence Survey, they explored some of the important issues facing the retail industry from the first part of this year. If you’ve ever wished there was a way to gauge retailer performance online with a

Daily Reach Throwdown: Butler Bulldogs vs. Bronx Zoo Cobra

Two disturbing things happened last weekend: the Butler Bulldogs served the Florida Gators with an overtime upset to get to the Final Four in this year’s NCAA basketball tournament, and an Egyptian cobra escaped from the Bronx Zoo in New York. How are these seemingly random events related, beyond the fact that they happened around the same date? They both also caused huge spikes in daily reach to Butler.edu and