Are We About to Witness an Evolution in Online Mapping?

Over the years, various online services have dramatically impacted the travel industry, simplifying far more than just the booking process.  The ease of online travel agency sites and the proliferation of travel deal sites have helped ameliorate the hassles associated with researching and booking travel online.  But online mapping websites have historically been the tool of choice for travel details, such as researching the location of a restaurant or attraction,

Rebels with a Cause

Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels

Weather or Not

Although spring is upon us, many still remember this past winter, which for many parts of the country was among the worst on record.  And anyone traveling during those storms is all too familiar with the blizzard of delays, cancellations, and related lost business. Winter: Web Wins Compete leveraged its ability to survey the digital general population by asking consumers about how they see last winter’s weather impacting future travel

The Weekly Compete Pulse

This edition of the Weekly Compete Pulse is heavy on social media. We’ve seen a lot of studies recently about how despite the fact that the dollar value of social campaigns hasn’t been established yet, marketers will be spending more than ever on their social efforts. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most of us have

Digging for a Deal: Today’s Air Travel Environment Means High Flying for Aggregator Sites

Recent data released by American Express Business Travel reports that the average price paid for a flight during Q4 2010 was up 7% versus the same time period last year. Ask the airlines, and they’ll tell you this is due in near entirety to rising operational costs, specifically the price of oil. And with crude prices increasing an additional 21% during Q1, it’s no surprise that ticket prices continue to

Facebook: More Than Just Likes

Image from: Facebook / Shutterstock Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom,

The Flashy Side of Online Travel Deals

Compete recently authored two blogs on the Future of Daily Deal Sites in general.  The Travel industry has its share, too, including LivingSocial’s Escapes product.  Some, such as and, are travel only while others ( and are more retail-oriented but have added travel.  Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt

Online Travel Sites Set a High Bar

Many industries leverage websites to engage consumers, build relationships and of course sell goods and services. The online travel ecosystem is diverse, including suppliers (such as hotel chains and airlines), third-party sellers that sell or at least let consumers compare multiple brands (including online travel agencies), advice and commentary sites, and many others. The diversity reflects that billions are spent on travel each year. The downside is that travel is

American’s GDS Gamble

Image from: Travel / Shutterstock Collectively, the airline industry is posting record profits in 2010, but at least one major player thinks it can do better.  Its contracts with a number of key distribution partners coming due, American Airlines chose December 2010 to start a now heated battle with back-end global distribution systems (GDS) and consumer-facing online travel agencies (OTAs) that could decide the future economics of selling airfare online.

Consumer Positions on Peaks and Packages

As the recession continues, consumers continue to evolve their travel thinking. The evolution represents possible opportunities and challenges. Compete recently surveyed its panelists on two aspects of travel planning: Likelihood to travel during off-peak periods, and likelihood to book packages. The likelihood of traveling off-peak is one gauge of consumers managing a desire to travel against monetary pressures. Over half of respondents reported that they are more likely to consider

Consumer Perceptions of Travel Value Not Promising

In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value.   Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009.  "Value" is always difficult to define; in this case we asked respondents to consider things such as price and amenities each category offers.  The same respondents ranked all four categories: Flight, Hotel,