What’s the Deal with Travel Promotions?
Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed. Travel is no exception. With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals. The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts
Pan Am Takes Flight Again
This isn’t just a shameless plug for my new favorite TV show or to make my Halloween costume relevant – this is a look at the incredible brand revitalization that is occurring from an airline company that virtually disappeared in 1998. If you haven’t heard, ABC has piloted a new series entitled “Pan Am”, which hopes to capture the stories of the 1960’s jet age, particularly representing what it meant
Are Facebook and Travel a Good Match?
I’ve worked in the travel industry for nearly a decade and a lot has changed. That includes the growing buzz around mobile and social – specifically Facebook. Consumers use it and use it intensely (over 20 minutes per session). So, naturally, businesses are trying to harness that attention to drive interest and bookings. Facebook recently announced major but controversial changes aimed at increasing stickiness to maximize ad revenues. Effects of
Is Cruise Set to Ride the Mobile Wave?
With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow. The travel industry, like every other, needs to understand how mobile use can best drive interest and purchases. Within travel the cruise segment has arguably had the least success in leveraging the internet; maybe it can leapfrog other segments into mobile. To inform that potential and in
Chrysler 200 Post Launch
The Chrysler 200 was one of several recently-launched models designed to highlight the rebirth of Chrysler. Its advertisements featured Detroit musician Eminem, and have won several awards. In October 2010, we set some general measures one might use to gauge the 200’s early success based on the then-current results for Sebring (200’s predecessor) vs. key rivals Accord, Sonata, Camry, and Fusion. Now nearly a year later, we’re checking back in.
Google & Zagat: Batman & Robin
Google just announced it is acquiring Zagat Survey (Zagat), a historic and significant player in the restaurant review space. The purchase is another component of Google’s growing travel-related arsenal and also supports its focus-local efforts. Zagat notes that its “commitment to accuracy and fairness” is consistent with Google’s and that together Zagat and Google will make a “dynamic duo.” Compete reviewed recent results for zagat.com with context to inform what
FAA Airline Tax Holiday
One result of the recent government budget crisis was that the FAA temporarily lost its authority to collect certain taxes from the airlines, including a 7.5% federal excise tax on domestic travel. The result was a temporary and partial airline tax holiday. Airlines could have passed the benefits on to consumers as lower fares. Most did not and instead kept fares flat (raising prices to offset the missing taxes), pocketing
Destination France: 2011 Recovery from 2010 Volcanic Eruptions and Pension Reform Strikes
I’m starting my last couple of weeks here in Nice, France and I’ve been thinking about the booming tourism industry for Americans here in Europe, particularly in the south of France. 2010 was undoubtedly a difficult year for the travel industry in Europe. The volcanic eruptions from Iceland’s Eyjafjallajökull last April put a damper on the travel plans of many when strong winds pushed ash clouds from the eruption toward Europe
Forget the Bahamas, I’m Going to Space
Unless you’ve been living under a (moon)rock, then you are well aware that Friday, July 8th marked the last launch of NASA’s space shuttle Atlantis. After 30 years of space exploration and discovery, Atlantis is making its final mission STS-135 to the recently completed International Space Station. This moment in history is a heavy weight to bear for many Americans. We have invested not only a large amount of resources
Are We About to Witness an Evolution in Online Mapping?
Over the years, various online services have dramatically impacted the travel industry, simplifying far more than just the booking process. The ease of online travel agency sites and the proliferation of travel deal sites have helped ameliorate the hassles associated with researching and booking travel online. But online mapping websites have historically been the tool of choice for travel details, such as researching the location of a restaurant or attraction,
Rebels with a Cause
Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels