Hertz to Buy Dollar Thrifty

Image from: Car Rental / Shutterstock After two years of negotiating, Hertz is finally making it official: In a merger that will give it a combined share of about 25% of U.S. car rental market sales, Hertz Global Holdings has agreed to buy Dollar Thrifty Automotive Group for $2.3 billion.  Hertz expects at least $160 million of annual cost synergies from the transaction.  Today, Enterprise Holdings is the market leader

Sunday Series: Which Online Travel Agencies Are Taking Off?

Image from: Global Travel / Shutterstock With the onset of autumn comes the time for me to start figuring out my holiday plans, and so I’ve been recently thinking about where people go online to research travel before booking. Below we have a ranking of the top fastest growing online travel agencies month over month. Most gains were pretty modest, but the top one really stands out: with a 1,225% gain


Image from: Megabus / The cost and hassle of flying may be making it a less desirable method of travel. As a result more people may be turning to commercial buses for their transportation needs. As a recent college graduate I have traveled affordably by bus for years, so I was particularly interested in the comparison between the lines I’ve had the most experience with: Greyhound, Megabus, and BoltBus.

The Curious Identity of

Consumers shopping for a hotel online have many options to find the property they want at the prices they demand., a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s

Google’s Growing Travel Arsenal

Image from: Frommer’s Books / Phandroid Google recently announced it will acquire all the assets of Frommer’s for $23 million from John Wiley & Sons, which acquired it in 2001.  Frommer’s bills itself as “the most trusted name in travel today” and notes that its website,, is “an essential online destination for those planning the perfect travel excursion” (  The Frommer’s buy comes after a failed attempt to buy

Is Southwest’s Acquisition of AirTran Helping its Online Presence Take Off?

Image from: Plane Taking Off / Shutterstock With generally slim profit margins, airlines must do whatever possible to remain competitive.  Southwest decided that meant buying AirTran, now a wholly-owned subsidiary of Southwest.  The acquisition agreement was signed May 2, 2011 with the mission of improving the business, in part through better economies of scale.  Since then, routes have been consolidated and integration of frequent flyer programs is under way.  But’s Search Strategy Deserves 5 Stars

Image from: Hotel Image / Shutterstock Very few sites can boast the enviable curves, and pitch-deck-esque trend lines of’s traffic. With more than quintuple the amount of traffic from June 2 years ago, Booking seems to have the online traffic acquisition game pinned down.  This should come as no surprise considering falls under the umbrella, another perennial powerhouse in the Online Travel Agency category.  As long as

Measuring the Travel Flash Sale Segment

Image from: Travel Image / Shutterstock Daily deal or Flash Sale sites have been rising in popularity, is a newer entrant that has quickly gained interest from consumers and even passed some of its retail counterparts. Looking at we see that between, and, has driven more traffic than its competitors since launch and now sits at about 1.4 million unique visitors as of May

Memorial Day Travel: Most Popular Airports

Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of

Does Room Key have the ‘Key’ to Success?

Image from: Hotel Image / Shutterstock is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January.  Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands.  It’s gained the attention of travelers and industry professionals

Google Flight Search Taking Off

Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping.  It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book.   However, unlike Kayak, Google only directs searchers to airline supplier sites (think for booking rather than offering the option of booking with supplier or OTA. To measure