Image from: Megabus / StudentGuideGoPittsburgh.com The cost and hassle of flying may be making it a less desirable method of travel. As a result more people may be turning to commercial buses for their transportation needs. As a recent college graduate I have traveled affordably by bus for years, so I was particularly interested in the comparison between the lines I’ve had the most experience with: Greyhound, Megabus, and BoltBus.
The Curious Identity of RoomKey.com
Consumers shopping for a hotel online have many options to find the property they want at the prices they demand. RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s
Google’s Growing Travel Arsenal
Image from: Frommer’s Books / Phandroid Google recently announced it will acquire all the assets of Frommer’s for $23 million from John Wiley & Sons, which acquired it in 2001. Frommer’s bills itself as “the most trusted name in travel today” and notes that its website, Frommers.com, is “an essential online destination for those planning the perfect travel excursion” (Frommers.com). The Frommer’s buy comes after a failed attempt to buy
Is Southwest’s Acquisition of AirTran Helping its Online Presence Take Off?
Image from: Plane Taking Off / Shutterstock With generally slim profit margins, airlines must do whatever possible to remain competitive. Southwest decided that meant buying AirTran, now a wholly-owned subsidiary of Southwest. The acquisition agreement was signed May 2, 2011 with the mission of improving the business, in part through better economies of scale. Since then, routes have been consolidated and integration of frequent flyer programs is under way. But
Booking.com’s Search Strategy Deserves 5 Stars
Image from: Hotel Image / Shutterstock Very few sites can boast the enviable curves, and pitch-deck-esque trend lines of Booking.com’s traffic. With more than quintuple the amount of traffic from June 2 years ago, Booking seems to have the online traffic acquisition game pinned down. This should come as no surprise considering Booking.com falls under the Priceline.com umbrella, another perennial powerhouse in the Online Travel Agency category. As long as
Measuring the Travel Flash Sale Segment
Image from: Travel Image / Shutterstock Daily deal or Flash Sale sites have been rising in popularity, Fab.com is a newer entrant that has quickly gained interest from consumers and even passed some of its retail counterparts. Looking at Compete.com we see that between Fab.com, Gilt.com and Ruelala.com, Fab.com has driven more traffic than its competitors since launch and now sits at about 1.4 million unique visitors as of May
Memorial Day Travel: Most Popular Airports
Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of
Does Room Key have the ‘Key’ to Success?
Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January. Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands. It’s gained the attention of travelers and industry professionals
Google Flight Search Taking Off
Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping. It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book. However, unlike Kayak, Google only directs searchers to airline supplier sites (think aa.com) for booking rather than offering the option of booking with supplier or OTA. To measure
New Series! Industry Top Movers
Image from: Airplane Image / Shutterstock We would like to officially announce the start of a new series that will appear on the Compete Pulse! Each Sunday, we will post a list of the top ten sites with the highest gains in monthly unique visitors from different industries. To give you a taste of what to look forward to, here is the top moves from February in the airlines category. Be sure
Mixed Results for Facebook Among OTAs
Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth. Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel Agencies (OTAs) have Facebook pages. To compare their relative successes, Compete first assessed how many