toys”r”us

Sunday Series: Children and Baby Needs

Though the “Children and Baby Needs” category has seen a decrease in UVs in 2014, the category picked up in November, moving its way into our list of top moving categories.

Registering To Be the Biggest Baby (Brand) Online

The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…