Toys

Sunday Series: Fastest Growing Childrens’ Goods Sites In December

Image from: Babies / Shutterstock Christmas shopping can be a daunting task for parents of young children. Driving to different stores, fighting the crowds, and checking prices can be exhausting, not to mention getting it all done without the kids finding out! Thanks to the internet, online shopping has streamlined the whole process. With so many options, what sites did parents rely on for their kids’ presents? Below is the

Furby is Back and Driving Higher Search Referrals

Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a

Another Toy Story: Hasbro vs. Mattel

Image from: Toy Soldiers Image / Shutterstock They’re at it again- Hasbro and Mattel, two of the toy industry’s largest competitors, are competing for first place of online traffic. According to last month’s Compete data, this is the closest they’ve been in attracting Unique Visitors since last fall and it appears that Hasbro is just barely ahead of Mattel. What factors may be affecting Hasbro’s online performance? What can Hasbro

Apparel and Toy Retailer Traffic Down During Black Friday Week

Image from: Maksim Shmeljov / Shutterstock The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday.  As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday. Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in

Barbies, Legos, and Tablets: Top Toys of 2011

Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete