Toyota

The Prominence of Prius

Image from: Prius Image / Shutterstock Toyota launched the Prius in the US in 2000, making it the second electric hybrid on the market following in the footsteps of the Honda Insight. While the Insight’s quirky initial design didn’t set the world on fire, Prius was able to quickly achieve success in a burgeoning segment of the market that eventually would see competition, both directly and indirectly, from nearly every

Touchdown for Super Bowl Automotive Ads? [2012 Edition]

Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance.  Again in 2012, many advertisers were automakers.  Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term

Big 3 Reverse Cross-Shop: Headway!

Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers.  Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products.  To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time.  Reverse cross-shop measures the prominence of a

Toyota Will Struggle to Regain Marketshare: Compete Analyst on CNBC

Lincoln Merrihew, Managing Director of Automotive and Travel at Compete, was featured last night on CNBC’s Earnings Central segment on Toyota. Toyota released their quarterly numbers yesterday and due to natural disasters and the yen, there are worries that Toyota’s financial forecast may be in the red. Take a look at what Lincoln has to say about Toyota’s current state due to overwhelming circumstances, it’s marketshare, it’s competition, and how

2012 Toyota Camry Baseline and Targets

On August 23rd, Toyota launched the 2012 Toyota Camry.  The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for many years was the best-selling car in the US.  Since the last Camry launch, Toyota has faced a multi-million vehicle recall and the devastating Japan earthquake and tsunami that significantly disrupted production.  Furthermore, segment competition has evolved significantly since Camry’s

Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal

Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival

Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month

Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) –  Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs

Sonata Most Shopped Model in May

As the US economy slowly emerges from recession, one encouraging sign of recovery is in-market shopper demand* for new cars and trucks. Thus far in 2010 the number of new vehicle shoppers has increased to levels not seen for at least two years. In May 2010, new vehicle demand totaled 2.8 million shoppers, its highest level since February 2008. Given overall market trends, most brands have seen more shoppers. However,

The Curious Case of Honda

An article in a recent edition of BusinessWeek detailed the woes of Honda. It discussed the automaker’s declining US market share as well as product missteps — most notably Crosstour and Insight — and its inability to cash in on Toyota’s problems while other competitors have been quick to capitalize. Here at Compete we decided to take a deeper dive into just what’s troubling Honda to uncover the root causes