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Is Short the New Black?

In light of fashion week, I thought I’d explore the prevalent use of proprietary url shorteners by the major social media and search providers. If you’re new to the conversation on url shortenters you can get the low-down from Mashable here: http://on.mash.to/oDXocP. Let’s ask the question: “Why reinvent the wheel?” Ultimately, large social media and search companies are all working toward being able to measure the sharing that happens across