Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
The Weekly Compete Pulse
I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to
Sites Thankful for Thanksgiving
No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming
Black Friday Sites: Retailer Friend or Foe?
Aija Lehtonen / Shutterstock.com One of the growing trends over the last few holiday seasons has been the earlier and earlier start to the shopping season. As reported last week in Compete Holiday Insights, 60% of respondents indicated that they have begun holiday shopping already. Retailers seem to be paying attention and are seemingly challenging each other to see who can open the earliest on Black Friday. Walmart and Toys