Cross-branding: Helping or Hurting Your Return on Investment?
Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful main characters that buy older cars, enhance/hot rod them, and ideally sell them for profit. They’re backed by an entertaining support cast. The show covers the purchase, updating, and sales of vehicles, with enough “dramedy” to add flair.
June Data is LIVE at Compete
The annual BET Awards in June was a boon for BET.com traffic last month, pushing the domain to grow nearly 160% month-over-month! Television and video sites seemed to have a strong month in June with BET.com, TV.com, Crackle.com, and Discovery.com all making it into June Fast Movers; perhaps people in the U.S. were beating the summer heat with streaming media.
Traffic Spikes for “Game of Thrones” Season 3
Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?
Share Your Compete PRO Story and Win
As a team that works tirelessly to build products that make marketers’ lives easier and more productive, there is nothing better than hearing about our users’ successes. While our Client Relations and Sales teams get to hear them all of the time on the phone, the rest of us have to settle for secondhand accounts. That’s why we’re launching a contest to collect as many of these client stories as
Why eCommerce Can Thrive in a Soft LCD TV Market
Image from: Old Television / Shutterstock CNN Money recently reported that for the first time ever, shipments of LCD TVs were down in Q1 2012. The article attributes the decline to market saturation – most consumers already own a flatpanel TV, and those who don’t are likely willing to defer their purchase, especially given the weak global economy. We’ve seen from past research that the majority of TV purchases are
Can Dane Cook’s Twitter Followers Generate Buzz About New TV Show?
Image from: TV Equals Everyone know about comedian Dane Cook. He has released five comedy albums, has starred in a handful of movies and TV shows, and has managed to accumulate over 2,800,000 Twitter followers. So I was intrigued when I read an AdAge article that suggested that Cook’s high number of Twitter followers gives his new TV, called Next Caller which will air on NBC in the fall, a leg
DIGITAL CMO SERIES: Jack Flanagan, Bluefin Labs
Last week in Beverly Hills, CA Compete hosted the ninth annual Digital CMO Summit. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on The Impact of Influence, the 2012 Summit theme. Over the next few weeks we plan to share with you the highlights and decks from their presentations. First up
New Girl Threatens Veteran Shows Online
Image from: The Faster Times Everyone keeps telling me that I have to start watching New Girl; I have heard exclusively good things, and according to an AdAge article published today the new show even ousted American Idol to make the list of sites with the most social media check-ins. I wanted to look and see what the Compete PRO data said about all of the New Girl hype. Although
Could the Madmen Go Digital?
Image from: Huffington Post Madmen is back and with the newest trend of #draping surpassing the meme of #tebowing all over the Internet, I decided to look how the advertising gurus of the 60’s were holding up in the digital age. Looking on Compete.com we can see that keyword “Madmen” returned the following searches: Amctv.com returned the highest search volume with approximately 64% of search, not surprising since AMC is
Not Now… Why Can’t I Connect!
Image from: Ljupco Smokovski / Shutterstock As I sit here on a Sunday afternoon browsing the web for Christmas gifts, checking email, going on Facebook to see what friends are up to and looking up recipes for dinner, I become aware of how reliant I am on my Wi-Fi Service. While I have my TV on, I’m not really paying attention to it, which gets me thinking…If I had to
Pan Am Takes Flight Again
Image from: Pan Am / Shutterstock This isn’t just a shameless plug for my new favorite TV show or to make my Halloween costume relevant – this is a look at the incredible brand revitalization that is occurring from an airline company that virtually disappeared in 1998. If you haven’t heard, ABC has piloted a new series entitled “Pan Am”, which hopes to capture the stories of the 1960’s jet