Mobile Devices Bridge the Gap Between Online and Offline Shopping
Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping. Smartphones help consumers shop smarter – Smartphone owners are increasingly bringing their devices to the store. This finding is corroborated by the most recent Compete
iPad 2 – On the Crest of the Tablet Tidal Wave
It started as a ripple back in 2001 when Bill Gates demoed the prototype Microsoft Tablet PC at Comdex. And now, ten years later, this tablet tidal wave has hit, and news flash – it’s entirely iPad. Are you surprised? Like the iPhone and the iPod before it, Apple has once again invaded an existing space (tablet PCs/e-readers) and made it its own by introducing enough style and innovation that
Women In Tech
A bunch of Competers went to the office warming party at Performable last week and I kept overhearing “Wow, there are a lot of dudes here!” Yes, it’s true that there are more men than women in our field. Why? I don’t know, but I’d like to help change it. Want to learn more about what it’s like to work in tech or are looking for a mentor in Boston?
Poken Takes Poking Offline
According to TechCrunch Europe, self proclaimed "˜social business card‘ startup, Poken, just received a $1.8MM investment from Swisscom. Obviously, this means there is hope for good things out of this unique social networking product.