The Weekly Compete Pulse
Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.
Sunday Series: Business & Finance Blogs See Increase in Business
August was a good month for the “Business & Finance Blogs” category, seeing a 17.6% month-over-month (MoM) increase in traffic – an increase that the category as a whole hasn’t seen (excluding the June to July increase) in two years. It is hard to say why exactly the category as a whole is seeing such a lift, but there are certainly a few key sites that are contributing.
Laptop Shopping: Where Do Consumers Look First?
Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of
Free Report: Online Over-the-Top Solutions Today
Image from: NetGem Download “Online Over-the-Top Solutions Today” today! This report will explore the growth in online Over-The-Top (OTT) solutions, looking at existing market players and the impact on telecom consumer behavior. As ownership of streaming enabled devices continues to grow, OTT consumption will rapidly increase. The growth in OTT viewing impacts many players, including networks (e.g.,NBC.com), TV service providers (e.g, Comcast), and stand-alone OTT providers (e.g.,Netflix). From this free
The Weekly Compete Pulse
This week has been all about technological innovations. The Consumer Electronics Show, CES, occurred in Las Vegas this week where we saw the launch of a plethora of new products. Check out our blog post by resident technology and entertaining guru, Chris Collins, to see his predictions for CES. Speaking of CES and advances in technology, TechCrunch reflects on how social media has reshaped CES. How did you get your CES updates
Live From CES: Windows Phones Step Up to the Plate
Image from: iofoto / Shutterstock Once again most of the free world has descended on Las Vegas to check out the latest from technology companies big and small at the annual Consumer Electronics Show. And once again, Compete is here to help those companies understand how consumers use digital tools to research, select and buy all those great gadgets. The show officially kicked off this morning and already some key
The Male vs. Female Debate Goes Mobile
Image from: James Flint / Shutterstock A year ago, when we segmented Smartphone Owners by gender, the male population dominated the marketplace. But sometime in early 2011, that trend shifted rather dramatically and women started adopting smartphones in greater numbers. Females, who had once made up significantly less than half of the smartphone owner segment, were now accounting for just over half the segment. Smartphone Owners by Male / Female
The Biggest Winner from Google/Motorola Is… Microsoft?
Two years ago I facilitated a competitive brainstorming session for a leading pre-paid wireless service provider, with the goal of identifying the threats to incumbent brands. One of the ideas we discussed – but dismissed as too far-fetched – was Google becoming a disruptive provider of free wireless services. Not just free software, but free everything: hardware, software, apps and connectivity – the entire value chain. After all, if Google
The Year of the Cloud
We weren’t three days into 2011 when the New Year was dubbed “The Year of the Tablet” by major press outlets (e.g. here and here). While this may turn out to be the case, we are perhaps just as likely to look back on the year in Technology & Entertainment and call 2011 “The Year of the Cloud” (and more specifically, “The Music Cloud”). Last week Apple joined heavy hitters
Compete Smartphone Intelligence Survey Reveals Tablet Adoption Hurdles and Opportunities
Data Show What It May Take for Tablets to Go Mainstream BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for
Mobile Devices Bridge the Gap Between Online and Offline Shopping
Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping. Smartphones help consumers shop smarter – Smartphone owners are increasingly bringing their devices to the store. This finding is corroborated by the most recent Compete