targetting

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

Can Facebook Personalize the Internet?

Facebook’s new platform is turning the heads of publishers everywhere.  Facebook CEO Mark Zuckerberg introduced Open Graph at Facebook’s F8 developers conference in San Francisco.  By adding one line of HTML to their sites, publishers will be able to serve relevant content based on the the users’ Facebook profile (so long as the user is logged into FB at the same time). Although it’s primary intent is to provide a