targeting

YouTube’s Targeting Potential is Higher Than You Think

Eighty-three percent of Moms visit YouTube in any given month, about 3% more than the average Internet user…

Webinar: 3 Tools for Understanding Ad Reach

Next week, Compete will be hosting a webinar on Thursday (6/23) at 2pm EDT to talk about your ad reach and how you can optimize your ad dollars. As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer.  But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock,