As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!
Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom. Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping for a $79 annual fee, Amazon Mom is a free program designed with parents of young children in mind. Until this past Tuesday, Amazon “Moms” received 15% discounts on most diapers and wipes on top of the 15% discount and free shipping available via Amazon’s Subscribe
Pinterest: A Retailer’s Best Friend
Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards. Although Pinterest had shown promise back
Lessons from Holidays Past
Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here. Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black
Circulating the Deals
There has been plenty written in recent months about the imminent demise of the print newspaper as we know it today. I am one of those in the minority who still thumbs through the pages of at least one paper almost every day, but I am admittedly in the minority. If there is one day that a newspaper still has a loyal following, it is definitely Sundays. The biggest headline
Are Daily Deal Sites a Smart Investment for Companies?
I love daily deal sites. Seriously…some might say I am borderline addicted. From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all. I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found. And I am in very good company. In July 2011, around 11 million consumers visited daily deal sites. In
It’s 10PM; do you know where your shoppers are?
One of the many reasons people love online shopping is the freedom to place orders anytime, anywhere. We’ve all bought a pair of shoes at 3AM once, right? (Maybe that’s just me.) I was curious to see how many people actually are shopping in the wee hours of the night, and what times of day are most popular for e-commerce. I broke down the day into one-hour segments, and looked
Buyer be happy… but where are Best Buy’s buyers?
For the past few years, the world has become increasingly obsessed with gadgets and electronics. Technological breakthroughs happen seemingly daily, with exciting, new product releases clustered shortly afterwards. Indeed, nearly a third of respondents to the Compete Shopper Intelligence Survey replied that they plan to purchase electronics in the next 6 months. With all this gadget obsession, Best Buy should be rising to the top of the pack as one
2009 Holiday Shoppers take to The Web
Since the summer, analysts have been predicting record low holiday spending. In response, retailers have been promoting special sales since before Halloween. JC Penny, Target, and Overstock are among several retailers to offer daily deals to entice shoppers each day. Sears and Toys "R" Us released their Black Friday ads in October in order to whet consumers’ appetites early. A quick look at search traffic reveals extremely fierce competition for