The Weekly Compete Pulse
Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of new data on the significance of mobile along the consumer path to purchase. More smartphones shipped last quarter than feature phones, for the first time ever. Smartphones claimed 51.6 percent of the of the market in IDC’s latest phone sales numbers.
The Weekly Compete Pulse
Happy weekend marketers! Here’s a round up of the most popular stories Compete shared online this week. Enjoy! PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
Hybrids – the brave new world of personal PCs?
Image from: somchaij / Shutterstock The Consumer Electronics Show kicked off on Tuesday giving everyone a preview of 2013’s biggest tech trends. One trend I am particularly interested in is the growth of tablets and tablet hybrids. It’s clear that consumers’ appetites for portable computing is growing based on CEA data from the Compete/ Google 2012 Portable PC Shopper Study. Tablets are projected to drive the most growth in the
Will a Kindle Fire be Under your Tree this Year?
Image from: Kindle / Shutterstock Amazon, one of the biggest on-line retailers, has unveiled a new and promising contender to do battle in this year’s tablet wars. On November 15th, the retail giant made the much anticipated Kindle Fire available for purchase, just in time for the holiday season. The Kindle Fire comes with similar features to Apple’s iPad and the many android tablets available for consumers to consider. What
Barbies, Legos, and Tablets: Top Toys of 2011
Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete
What’s Better Than an iPad? A Free iPad. And Possibly Other Tablets, Too.
About a month ago, I scored the chance to win an iPad 2 at a Web Analytics Wednesday in Boston. [The event, sponsored by Acronym Media, also included a brief presentation, a chance to mingle with others in the business, and free food and beer.] To be eligible to win the iPad 2, audience members only had to drop their business cards into a bucket and stay for the entire
Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier
September is back-to-school time, but many students this year are headed forward – to the future that is. Our data suggest that e-books may finally be sounding the death knell for printed textbooks. Technology continues to change how we work, play and, now, learn. Netflix forced Blockbuster to nearly go bust, while Hulu and YouTube continue to turn the TV watching experience – and the ad industry – upside-down. On
Spring Cleaning: The Flip, 3D Video, CTIA Wrap-Up and More
The Boston Marathon raced past our office last week, a sure sign that spring is upon us. So in the spirit of spring cleaning, a few observations on the world of wireless and consumer electronics that I wanted to dust off and share: The Death of the Flip. As the proud owner of not one, but two Flip video cameras, I was saddened by the news that Cisco is shutting