Mobile Shopping Trends: Who, When and Where
Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.
Tablets and Magazines: A Match Made in Heaven
Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine.
It’s Not You, It’s Your Tablet
Image from: Tablet Image / Shutterstock Often times while browsing search referral data, I notice that product specific keywords are often among the top drivers to websites month over month. In particular, the ever-popular tablet line has done wonders for traffic to its producers’ websites. In addition to users searching specifically for the iPhone and the iPod, Apple.com benefits greatly from online users searching “iPad”. Of course, the hope among
Privacy Concerns Over Kindle’s Silk Browser, and How Corporations Use Internet Data
There’s a lot of hype surrounding the Kindle Fire. Some are labeling it “iPad’s first true competitor.” Others point to how it is changing the tablet market. Most just want it. You don’t? Steve Rosenbaum offers 5 reasons to like it. Whether you plan on making the purchase or not, it’s clear the U.S. Internet population is at least interested in it, as shown above in our normalized count of
Compete Smartphone Intelligence Survey Reveals Tablet Adoption Hurdles and Opportunities
Data Show What It May Take for Tablets to Go Mainstream BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for
BlackBerry Playbook™: You Had Me At Hello… But What About Others?
Not everyone wants an iPad. Sure, I’ve played with Apple’s hot device, but I belong to another tribe; I love RIM’s BlackBerry. That’s my disclaimer; I’m a BlackBerry fan and brand evangelist. So while others rejoice in iPad 2 news, I’m eagerly awaiting the launch of the BlackBerry Playbook™. I actually expected to find RIM and the Playbook™ front and center at the CTIA Wireless show in March but was
iPad 2 – On the Crest of the Tablet Tidal Wave
It started as a ripple back in 2001 when Bill Gates demoed the prototype Microsoft Tablet PC at Comdex. And now, ten years later, this tablet tidal wave has hit, and news flash – it’s entirely iPad. Are you surprised? Like the iPhone and the iPod before it, Apple has once again invaded an existing space (tablet PCs/e-readers) and made it its own by introducing enough style and innovation that