Verizon dominates Black Friday, but T-Mobile disrupts Cyber Monday
Millward Brown Digital looked at how shoppers engaged with each of the Big 4 Wireless Carrier sites during the 2014 holiday shopping season
New iPhone 6 Drives Traffic to Top Retailers
In September, Apple’s release of the iPhone 6/6+ led to an increase in traffic to the “Big Four” wireless carriers.
T-Mobile is Here to Stay
Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.
T-Mobile Raises the Competition with iPhone 5
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?
T-Mobile and MetroPCS Set To Stick Together and Unlimit Themselves
Image from: Cell Phone / Shutterstock MetroPCS is no stranger to merger and acquisition (M&A) activity, and after close calls with Sprint, Leap and possibly other overtures from additional suitors (that were never made public), it was announced this morning that Deutsche Telekom’s T-Mobile USA will merge with MetroPCS. This announcement comes some 10 months after the Department of Justice (DOJ) blocked AT&T’s attempt to acquire carrier T-Mobile on the grounds
Dish: Looking Beyond Wireless Spectrum
Image from: The Next Web AT&T Mobility needs more wireless spectrum. There really is no mystery in that statement. Last year, the telecom goliath couldn’t convince the Justice Department and the FCC that buying T-Mobile was an acquisition that, in the end, would benefit consumers. The result? A $4 Billion gift to T-Mobile in cash and spectrum rights for a failed deal along with increased pressure to find a partner
Live from CTIA: Even Mickey is Talking About the AT&T – T-Mobile Deal
As late as last week, I was on record that my expectations for the spring CTIA show were ‘modest,’ due to the low probability of any big industry announcements. Well, CTIA began today, but thanks to the announcement of AT&T’s $39 billion acquisition of T-Mobile from Deutsche Telekom it looks like I’ll be eating those words. The AT&T-T-Mobile deal was clearly the talk of Orlando today, with everyone asking, what
The Search is on for the Best"¦EVO?
HTC certainly seems to be making its mark in the wireless world. In March, T-Mobile began selling the HTC HD2, VZW began a prelaunch of the HTC Incredible, and perhaps most interesting of all Sprint officially announced the release of the HTC EVO, the first 4G device in America. All these android devices are major launches for their respective carriers, but the HTC EVO appears to be the device making