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The Weekly Compete Pulse

This week was an insane week in marketing for us, with industry news and interesting developments all over the news. Here’s a few of the ones we shared that our followers were especially keen on!

SXSW Interactive Panel Picker

Think Like a CFO: Making Digital Measurement Matter Marketing expenditures are now more heavily scrutinized than ever. Some purists argue that the bean counters are sucking the spark and innovation out of advertising and marketing campaigns. This isn’t likely to change any time soon, so if you can beat them, join them. Yes, it’s time for marketers to think like CFO’s. What does thinking like a CFO mean? It means