The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: How one company used hilarious marketing to stand out from the crowd, the necessity of social media when it comes to SEO, the even higher prevalence of smart phones among American adults, and the results from Moz’s 2013 Search Engine Ranking Factors survey.
T-Mobile Raises the Competition with iPhone 5
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
The Small Office/Home Office Segment, an Untapped Telecom Market Opportunity
Who works from home or knows someone who does at least once a week? I do! And apparently it’s not just me. In Q4’10 Compete conducted a survey targeting telecom shoppers and asked them how often they worked from home and found that 1 in 3 employed telecom shoppers worked from home at least once a week. And as reflected in the chart below, 69% of these shoppers who work
Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads
iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when
Online Retailer Outlook: A more taxing future?
There has been no shortage of press on Amazon’s ongoing battles with states over internet taxation. As a quick refresher, a 1992 Supreme Court ruling delcared that states could require retailers to collect sales tax only if they have a physical presence, such as stores or headquarters, in the state where the buyer lives. Given this ruling pre-dated the explosion of online commerce, individual states have been testing this definition
What To Buy…Where To Buy?
I was just looking at some data from our Compete Shopper Intelligence Survey that asked people what they intended to purchase online in the next six months. People are planning on buying a lot of music, movies, and books. Take a look: After looking at the results, I started thinking about the headlines in the Wall Street Journal during the last couple weeks – news of Borders filing for Chapter
Online Travel Sites Set a High Bar
Many industries leverage websites to engage consumers, build relationships and of course sell goods and services. The online travel ecosystem is diverse, including suppliers (such as hotel chains and airlines), third-party sellers that sell or at least let consumers compare multiple brands (including online travel agencies), advice and commentary sites, and many others. The diversity reflects that billions are spent on travel each year. The downside is that travel is
Murano Breaking New Ground
Nissan recently announced it will be adding an innovative bodystyle to its Murano line-up: a two-door soft-top it calls the CrossCabrio. It will retain the Murano’s drivetrain, including all-wheel-drive availability so potentially a vehicle for all seasons. Compete used a combination of survey and clickstream to determine some early consumer perceptions of the vehicle and the environment in which it will play. Styling Sends a Message Murano styling has always been unique
Happy Valentine’s Day, e-Retailers!
Love is in the air, and in most store fronts, which means Valentine’s Day is just around the corner. More than half of consumers surveyed plan to celebrate Valentine’s Day this year and the average consumer will spend $111 on Valentine’s Day gifts. 54% of Valentine’s Day shoppers are going to buy gifts for more than one person. 8 out of 10 will buy a gift for their spouses or