Super Bowl

Biggest Auto Impacts During the Big Game

AutoTrader.com is one of the largest third-party automotive sites where more than 16 million consumers visit each month to find their perfect car. Millward Brown Digital worked with AutoTrader to look at the Super Bowl auto ad experience. We surveyed over a thousand AutoTrader visitors that watched the Super Bowl to find out what auto brands made the biggest impact during the big game.

Touchdown for Super Bowl Automotive Ads?

Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re

The Weekly Compete Pulse

Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week. The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl had on the company’s website. Overall, Autos saw a greater spike in Daily Reach than

Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut

Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…

Super Sunday Series: Fastest Growing Football Sites

Image from: football / Shutterstock Happy Super Super Bowl Sunday! For the occasion, we compiled the list of the fastest growing websites in the football category during the month of December. No individual NFL team made the cut–instead college football dominated the list. All ten sites are specific bowl games, not surprising since college football playoffs finished at the beginning of the year. Corporate sponsorship seems to have attracted attention

2013 Super Bowl Pre-Game Analysis

Image from: Superbowl / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic.  As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s).  Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a

Touchdown for Super Bowl Automotive Ads? [2012 Edition]

Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance.  Again in 2012, many advertisers were automakers.  Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term

Oscars 2012, Will Anyone be Watching?

Image from: Tatiana Popova / Shutterstock Now that Super Bowl XLVI has aired (with a home team loss), I’ve been thinking about the next big event for network TV: The 84th Academy Awards. While the trend for Super Bowl viewership has been rising for several years now (the 2011 game was the most watched program in TV history), Oscar’s ratings have been on the decline. After a positive bump in 2010, ratings

The Weekly Compete Pulse

It’s the week before the Super Bowl and everyone is gearing up for game day. Mashable notes that many things have changed since the Giants and the Patriots last faced off in 2008 in Super Bowl XLII. Particularly, how social media has totally transformed the marketing strategies behind both teams. Facebook made huge news this week by filing for IPO. This decision revealed a lot of interesting information; for instance,

Should GoDaddy say uncle?

Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data

Touchdown for Big Game Automotive Ads?

The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales. First Down: Recollection Compete asked about 700 online consumers which auto brand first came to find when