2013 Super Bowl Pre-Game Analysis
Image from: Superbowl / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a
Do Acura Fans Care About Jerry Seinfeld?
Image from: Por Homme As a longtime Seinfeld fan, I was excited to see none other than Jerry Seinfeld himself starring in a commercial for the new Acura NSX on Sunday. The commercial follows Seinfeld on his quest to bribe the man in line to receive the first of Acura’s hot new concept vehicles. The spot featured Seinfeld’s classic humor and even included a tribute to the iconic Soup Nazi. I thought
People Love Free Pants!
During last week’s Super Bowl, one of the Dockers commercials featured a parade of pantless men marching through a field while cheering "I wear no pants!"Â At the end of the commercial there was a call to action for men to "wear the pants" and to visit the site for a chance to receive a free pair of pants.Â Not surprisingly, there was an immediate online response to this commercial.