Touchdown for Super Bowl Auto Ads? [2014 Edition]
The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.
Biggest Auto Impacts During the Big Game
AutoTrader.com is one of the largest third-party automotive sites where more than 16 million consumers visit each month to find their perfect car. Millward Brown Digital worked with AutoTrader to look at the Super Bowl auto ad experience. We surveyed over a thousand AutoTrader visitors that watched the Super Bowl to find out what auto brands made the biggest impact during the big game.
The Weekly Compete Pulse
It’s the last weekend before Single’s Awareness/Valentine’s Day on Friday! If you haven’t gone gift-hunting yet, here’s a few of our top shared stories from this past week to keep you company and/or help you give your significant other the gift of digital marketing knowledge.
Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut
Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…
Touchdown for Super Bowl Automotive Ads? [2012 Edition]
Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance. Again in 2012, many advertisers were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term
The Weekly Compete Pulse
We are still a little upset about the Patriots Super Bowl loss this weekend, and accordingly, we were looking for any chance to not talk about the Super Bowl. That’s why we loved AdAge’s comparison of popular political ads, instead of SuperBowl ones. We were also proud that BostonInno declared Boston the 5th Best City to get a job in social media. Their infographic takes into consideration salary ranges as