Fourth of July: Battle of the American BBQ Brands
Happy Fourth of July, marketers! Today we celebrate the birth of our country the American way: grilling, drinking and watching fireworks with friends. As most of the nation is closed for business today, which American brands are reaping the benefits? We looked at the online traffic data to the most popular charcoal, hot dog, and domestic beer brands leading up to the fourth.
Sunday Series: Which Theme Parks Accelerated Past the Competition?
Monthly traffic to theme park websites increased 28.5% as May welcomed warmer weather and summer vacation planning. Unsurprisingly, theme parks receive more online visitor in the summer months. The season is off to a slow start; 8.2 million Americans visited theme park websites in May, about 700,000 less visitors than in May 2012. Which theme parks experienced the largest traffic growth last month? Seven of the ten fast movers are parks located away from the coast…